SEO Tutorials Guides, Search Engine Optimization: 2011

Best Guide for SEO Onpage

On Page SEO:

On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.

Components of On Page SEO:

There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.

On Page SEO & Meta Tags:

To properly optimize a page it is necessary to add the proper tags to the page. This includes adding ALT tags to images. ALT tags are short and description and will show up when a user mouses over the image. Other tags include meta tags like keywords and descriptions both used by spiders to return relevant search results.

On Page SEO & Titles:

One of the most heavily weighted tags in regards to on page optimization is the title tag. The title tag is also the link that a user sees and clicks on when they run a search. Title tags should contain relevant keywords used to describe that the page is about.

Here is a quick checklist for on page SEO:

* You need to have H1 tag containing your keyword

* You need to have H2 tag containing your keyword

* You need to have H3 tag containing your keyword

* bold your keyword

* italic your keyword

* underline keyword

* You need to have an image with ALT tag set to your keyword

* More than 400 words needed.

* You need an internal link to your other pages.

* You want between 3-7% keyword density

SEO Link Building Methods

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internal linking and optimization can be done within your blog or website in order to improve reach and thereby help Search Engine (SE) bots to crawl and link relevant pages. Now, it’s time to learn about various link building techniques in order to obtain a lot of backlinks to your blog .

Ways to build your Backlinks:

#1 Blogroll & Link exchanges: This is the most common way of building links whereby on mutual consent the links are exchanged using the blog roll space. This is also less spammy in nature and sometimes will do the role of advertising for your blog.

#2 Link love: This is not exactly my way of link building but there are a lot of people who give and take love with no nofollow references to each others’ posts. If you link to and from relevant posts, it is actually beneficial to both the parties. There are people who regularly publish link love posts.

#3 Directory submission: You can submit your blog URL to directory services some of which provide dofollow listing. In most cases, relevant front page listings come at a cost.

#4 Blog commenting: Blog commenting on dofollow blogs is a great way to improve your inbound links. In addition, if the blog supports a top commentator, commentluv, keywordluv plugins, it can improve your chances of getting dofollow links from more relevant sources.

#5 Forum posting: Many forums these days provide dofollow links via post signatures of signed up users. Though the link strength of forum backlinks are relatively weak, a number of them will always be of help. Please read my article titled High PR forums to help popularize your blog for more information on this method of building backlinks.

#6 Guest posting: Guest posting on popular blogs will not only build one or two relevant links to your blog but also attract some traffic, get some subscriptions and conversions.

#7 Via services: such as blog themes, widgets and badges: If you build and market your own free themes and widgets, you will have a chance to put backlinks on those free products (e.g. Free WordPress themes, blog rank widgets etc)

#8 Link baiting: Link baiting refers to the process of publishing some content/post so exciting, unique and compelling that people willingly would link to such content. The baits could be something like plugins, free online services, free tool downloads etc.

#9 Paid links: Paid links or buying links are another way to improve your backlinks but these come at the risk of being detected and blacklisted by search engines such as Google. Google believes that such unethical ways of link building inorder to boost page ranks are methods to sabotage their logic of identifying the relevant links.

#10 Article submission and spinning: Another way of building links is article marketing and/or spinning. This method is explained in detail in one of my posts on article submission sites

Other tips for effective link building:

* Whenever you bump into a blog in your niche with similar ranks and statistics, make it a point to contact its author via contact forms for potential link exchange queries and/or blogroll entries

* Three-way linking (a => b, b=> c, c => a) is supposed to be better than reciprocal linking (a => b, b => a)

* Keep track of the URLs or blogs with which you have exchanged links . You may loose track otherwise

* Make sure that your link partners use dofollow links if they promised to do so

* It is always beneficial to exchange links with pages that have a low number of outbound links. This minimizes page rank dilution

* Use the NoDoFollow Firefox add-on to check the rel properties of links

* You can use free tools like comment kahuna commenting software to search and comment on blogs of your niche and/or have specific keywords in them

* Read the comment policy of blogs where you are commenting to save you from the risk of getting marked as spam. Also gently ask the bloggers whether keywords in URL are okay (some of them don’t allow this)

* Gradual and slow link building is always better than high speed link-building (such as article spinning or purchasing links in bulk)

* Stay away from bad neighbourhood (rated sites, copyright violations, pirated content etc) while exchanging links as blanket bans by Google can put your online life int jeopardy

Best OffPage Techniques SEO

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Here’s a crash course in SEO. Search engine optimization distills into two activities: on-page and off-page SEO.

What is on-page search engine optimization? It’s the keyword end of SEO. Keyword efforts require choosing your keywords and strategically placing them throughout a site.

As the web grows, keyword research is critically important. You want to use keywords that are actually searched, but don’t have so much competition that you’ll never have those keywords work for you. It’s a balancing act.

What is off-page search engine optimization? In a nutshell it’s getting backlinks to your sites. Backlinks help your sites rank well in the search engines.

For example, a link from Fox News website is far more valuable than a link from your local hair salon owned by a friend. You also want links from websites and blogs that are related in content to your site.

Also get links from sites whose content is similar to yours. For instance, if your site is a law firm, get links from other lawyers. Don’t waste time getting links from a hair salon website.

So, it’s easy to talk about getting links and musing about getting awesome links from CNN, but just how do you get those links? 3 approaches are commonly used; they are:

1. Create such great content that other websites, without any prompting from you, link to your site. Content can be articles, videos, podcasts, and/or photos.

2. Be a deal-maker by link exchanging with related websites. E-mail a site owner or webmaster and ask for a link exchange.

3. Create inbound links by writing and publishing content on sites outside your website.

I focus on option three. I like the control and I like the links to my site being one-way. I’ve done link exchanging but it’s an ongoing headache.

The disadvantage to my approach, which works well, is it takes a lot of my time. Think about writing fresh content and then putting it on article directories. That takes time. Also, writing blog comments and posts takes a fair amount of time as well.

These services can work wonders and really take your SEO to the next level.

Introduction to Search Engine Optimization

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Search engines are one of the primary ways that Internet users find Web sites. That's why a Web site with good search engine listings may see a dramatic increase in traffic.

Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines (as covered in the Essentials section) is only part of the challenge of getting good search engine positioning. It's also important to prepare a Web site through "search engine optimization."Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.

This next section provides information, techniques and a good grounding in the basics of search engine optimization. By using this information where appropriate, you may tap into visitors who previously missed your site.

The guide is not a primer on ways to trick or "spam" the search engines. In fact, there are not any "search engine secrets" that will guarantee a top listing. But there are a number of small changes you can make to your site that can sometimes produce big results.

Let's go forward and first explore the two major ways search engines get their listings; then you will see how search engine optimization can especially help with crawler-based search engines.

Seo Company India Offering 20% Discount on Internet Marketing ...

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Delhi, India -- (SBWIRE) -- 01/11/2011 -- SEO Company India announces flat 20% discount on all Internet marketing and SEO service packages including Silver SEO packages, Gold SEO packages, Economic SEO packages, and Platinum SEO packages valid till February 15, 2011. You have to know more about these packages please visit:http://www.seo.india-designers.net/

The 20% discount is available on all SEO packages before February 15, 2011 and get professional SEO services to enrich your internet marketing prospects.It also improve your sites's search engine ranking.SEO Company India, a renowned SEO Outsourcing Company offers to deliver completely ethical internet marketing and SEO services to offshore clients at 20% discount so that more and more companies can avail our internet marketing services.

SEO India Designers understands that in order to achieve best results it is mandatory to apply certain SEO techniques to get expected business revenues and with our 20% discount you can now great benefits in less amount.

Along with 20% discount we also provide professional results with a 100% guarantee of top page ranking on Google within the promised deadline. Guaranteed SEO services offered by the SEO company India is to give reassurance to the clients investing in SEO campaigns that they will get their site on the top pages as return on investment.

The Guaranteed SEO services cover assurance on at least 50% of the targeted keywords to rank on top page search results on Google within the targeted timeline, otherwise the SEO services will be provided for FREE till the desired results are achieved.

These internet marketing and SEO service packages are meant to improve site’s visibility and witness significant results for different kinds of businesses. The packages include services in Social Media Optimization, internet marketing, SEO Copywriting, Link building etc.

From Search engine optimization, social media marketing, Link building, PPC management to content development the company provides every service needed to make you reach the top pages of major search engines. For more details about free SEO consulting services, visit http://www.seo.india-designers.net/

About India-Designers.Net

India Designers is a renowned SEO company India that specializes in delivering ethical SEO services, social media marketing and PPC management services. The company is having a proven track record of bringing websites to the top pages of Google. Hire ethical SEO services with 100% guarantee of top page placement on Google. Get a free analysis of your website by experts and ask for a price quote at http://www.seo.india-designers.net/

Gap Adventures Names New Online Marketing Manager ‎

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Gap Adventures Names New Online Marketing Manager

Gap Adventures, the world’s adventure travel leader, announces the appointment of Steve Gervais to Online Marketing Manager.

Toronto, Canada, January 09, 2011 --(PR.com)-- Gap Adventures, the world’s adventure travel leader, announces the appointment of Steve Gervais to Online Marketing Manager. Gervais joins the company from American Express where he served as Senior Marketing Analyst, Online Acquisition, for the past three years, driving search engine optimization and managing online advertising campaigns and the company’s affiliate program.

Stationed at Base Camp (aka head office) in Toronto, the online marketing maven will help amplify the company’s well-established online presence. Steve is responsible for search engine optimization, search engine marketing, and growing online partnerships.

“Steve shares our passion for adventure travel and possesses a wealth of knowledge and experience that has already proven to be a strong asset to our team,” says Richard Edwards, Gap Adventures’ Marketing Director.

Gervais recently returned from a six-month adventure to Central and South America where he travelled from Guatemala to Peru. “I’m thrilled to have the opportunity to work with a company that echoes my hunger for adventure travel,” he says. “Combining my professional experience with my passion is a sincere pleasure.”

Founded in 1990, Gap Adventures has more than 800 employees and annual revenue of about $160 million. The company offers small group tours, safaris, and expeditions to more than 100 countries on all seven continents. Travelers can match their preferences and budgets to the company’s 11 tour styles, from Active to Family.

In addition to its Toronto headquarters, the travel company has offices in New York, London, and Melbourne; and concept stores in New York, Toronto, Vancouver, Calgary and Melbourne.

About Gap Adventures
Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gapadventures.com and www.planeterra.org.

Home Construction & Remodeling Contractors Lead Generation SEO ... ‎

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BostonOnlineMarketing.net

BostonOnlineMarketing.net announces new online marketing and lead generation program specifically targeting Massachusetts Home Construction and Remodeling Contractors. The Contractor SEO/SEM program helps clients dominate their local market area.

Online PR News – 07-January-2011 –Boston B2B Online Marketing has announced a new online marketing and lead generation program specifically targeting Home Construction, Remodeling and allied Trade Contractors and professionals throughout Massachusetts and the U.S. Key principals at BostonOnlineMarketing.net have extensive experience in all phases of the construction trades, as well as high tech online marketing and Local SEO (search engine optimization) expertise.

Unlike the vast majority of options available to contractors, BostonOnlineMarketing.net's program offers the unique advtantages of one-to-one consulting, industry knowledge, local business knowledge, as well as Local SEO (which differs from typical SEO in significant ways).

Contractors who use online advertising agencies frequently complain that they have no idea what their advertisers are doing for the money they pay. As a result, many contractors have no sense about the value of whatever services they buy. BostonOnlineMarketing.net's program seeks to address those concerns, and to provide a better type of service specifically for local contractors.

BostOnlineMarketing.net's service works to establish the client as the "local authority" in their particular base area of operation. In the interest of delivering on this promise, the company will not accept multiple clients in a partcular city or town for a single trade (i.e. because that would pit two clients against one another for "local market dominance").

Beyond simply promising Google "Page 1 Rankings" for clients, technologies will be used to capture and deliver customer testimonials in the most effective way to help generate lead activity. Furthermore, the Company will work with clients to help capture leads and to leverage Social Media to spur additional business activity.

Boston Online Marketing (www.bostononlinemarketing.net) specializes in local business seo for lead generation, inlcuding construction leads, contractor leads, remodeling leads, and allied professional SEO services (such as Real Estate SEO).

SEO Business Box: Daniel Tan Talks About SEO Business Box

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SEO Business Box, which is to be launched on 1st February 2011, has already been in the hot discussion among search engine optimization experts. Avid SEO warrior, Daniel tan discusses about his new product seo business box – to make anybody capable of making a minimum of 20,000 USD per month. An Interview with Daniel Tan: SEO expert speaks about His SEO Business Box. According to Daniel Tan the product SEO business box is the finest product he launched till the day. He is planning to make it as useful as possible so that everybody can earn from the search engine optimization industry. “This product is more targeted to the amateur Internet marketer than my previous product. I have refrained from using any technical terms without first explaining what they mean, and I have made sure to give people a proper way to do things in the SEO world. Actually, with this product, my target is not just that people should make money; it is that people should make an identity for themselves which will carry their name forward for their future entrepreneurial ventures.” explains Daniel.

To the question from the other internet marketing experts ‘what would be special with seo business box, Daniel answers “The SEO Business Box is basically a business course,” Daniel Tan says. “It is about launching your own SEO business on the Internet and making the most out of it. It is provided in the form of a course and contains elements like how to find your first client, how to help them get first page ranking, how to outsource the works, and most importantly, how much to charge them.” That makes it clear how worth the product really is. “There are actually many aspects to my program,” Daniel Tan continues. “I have begun by speaking about branding, and how important it is to a business, whether it is online or offline. Then I have told people how they should choose a domain name that not only reflects their business but is also great for the search engines. I have spoken about things like on-page and off-page optimization. I have shown people that backlinks can be generated with white hat methods too. But the most important thing is that I tell people that PageRank is a very exaggerated concept and that even the Google Sandbox won’t harm their business if they how these work.” He adds.

SEO Business Box

The search engine optimization business box comes to the market after his successes with Backlink Syndication and Rank Mover. Daniel Tan has released his much-anticipated SEO product known as the SEO Business Box, thus completing his triumvirate of search engine optimization products. With the SEO Business Box, Daniel Tan has fulfilled his promise of making the average Internet marketer earn several thousands of dollars—he himself puts the amount at $25,000—in a month by using the concept of affiliate marketing coupled with his own devised techniques of search engine optimization.

More details can be found at the seo business box website.
Tagged in: SEO Business, SEO Business Box, SEO Business Box Review

SEO Positive Adds Three New Members to its # 1 Ranked Team

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SEO Positive, a leading innovator in ethical search engine optimization,has added three new members to its rapidly expanding team. These comprise of a new senior web developer, a Pay-per-click expert and a new client services manager. They will all play an integral role in assisting SEO Positive to continue its growth and ability to deliver page 1 rankings to its portfolio of high calibre clients.

SEO Positive’s new senior web developer, Richard Grieve, brings with him over 10 years experience of building commercial websites. He’s proficient in a long list of coding languages, including PHP, Apache, SQL and he is exceptionally adept at coding in Drupal. He will be responsible for helping SEO Positive to continue creating smart, professional websites that are also optimised to rank highly in the search engines.

Working alongside Richard will be SEO Positive’s new Pay per click expert, Evaldas Balcius. Evaldus joins SEO Positive after managing £100,000 PPC budgets for a leading supplements website. His expertise will be invaluable in ensuring SEO Positive’s clients gain the maximum return on their PPC budget.

Accompanying Richard and Evaldus’ appointment is that of SEO Positive’s new client services manager, Stuart Mount. Stuart will be looking after the accounts of a number of SEO Positive’s clients. Along with resolving customer queries, Stuart will be delivering regular reports on the progress being made in SEO campaigns and how a client’s investment is translating into higher rankings.

“SEO Positive is delighted to welcome Richard, Evaldus and Stuart to our team,” said SEO Positive’s Operations Director Ben Austin, “We’ve experienced rapid growth in the last year, and their contribution will be vital in enabling us to continue delivering market leading websites and page 1 rankings to our growing client base. Their experience and expertise will be invaluable as we look to continue expanding in 2011 and cementing our position at the forefront of the UK internet marketing industry.”

SEO Positive is now Google Adwords certified and Google Analytics certified. These certifications were awarded after SEO Positive was carefully vetted by Google to ensure it met rigorous standards in the quality of the Adwords and Analytics services it provides to clients.

If you have any questions for the SEO Positive team, you’ll be able to speak to them in person at this year’s Internet World Exhibition (10-12th May). They will be hosting an 18m² stand from which they will be providing internet marketing advice to businesses and attendees. SEO Positive is also the official sponsor of the Internet World Exhibition website for the month of January.

For more information on SEO Positive’s online marketing services visit www.seopositive.co.uk, where you can also request a free online quote. Alternately, you can contact SEO Positive directly on +44 (0)800 879 9000

SEO: Simple Steps to Improve Your Website's Visibility

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A company website is an essential sales channel and one of the first things that prospective clients look at when researching your business.

It's crucial that your website is as visible and easy to find as possible and an effective way of achieving this is to appear high on search engine pages. Only five per cent of web users click to a second page of search results, so if your company isn't in the first batch you could be losing out on potential business.

So what are the simple steps that businesses can take to...

CREATE INTERESTING, RELEVANT CONTENT

The first step in achieving a high ranking is to have a must-visit website. Make sure the content is interesting, accessible and relevant. The more unique users a website receives each month, the higher it will appear on search engine rankings, so give people a reason to visit.

As well as writing about your business, think about adding extra value. By offering tips or advice to your readers, you will encourage them to visit more regularly - and it highlights your know-how, positioning you as industry experts.

KEY PHRASES

One of the most important methods that search engines use when deciding on page rankings is identifying key phrases.

To ensure your website is relevant to the search term, it will look for words related to it, and how often the chosen phrase appears. It's important to give these real thought - choose succinct phrases that best describe your business and industry. Firms should also consider the words that potential clients might type in to search, such as sector or location.

Include your chosen terms in the HTML title tag at the top of your web page.

...as this informs search engines that your page is relevant.

However, avoid over-use of key phrases. Search engines spot businesses that litter websites with words that aren't relevant to try and secure higher page rankings - they may blacklist your website. Aim for around three to five per cent of website content being important words and phrases.

LINKS

Another indicator is how often your website receives links from other sites. Having other reputable companies or organisations direct their visitors to your website...

By hosting links to partner businesses, they might choose to link back and it's worth asking business contacts to host links to your website. Link with a degree of caution as, much like key phrases, it must be proper. The focus should be on getting quality companies and organisations linking to yours - quantity is far less important.

REGULAR UPDATES

It is important to keep your website as up-to-date as possible as web prominence is boosted by fresh content.

Search engines assess new content through an indexing process and your webmaster tools can tell Google and its competitors how often to examine your site, for example daily. After all, if they don't know about updated content then they can't factor this into ranking. Judge timing appropriately - if you update your site every seven days then instruct search engines to run a weekly index.

SEO needn't be a baffling process and these actions can make all the difference to visitor numbers and potential business coming your way.