SEO Tutorials Guides, Search Engine Optimization

On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.

There are several key factors of on page SEO. One of the most discussed factors is keyword density. Keyword density is given as a percentage. The percent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on page factors include the total amount of indexable text a page has as well as the usage of bold text and headings.

To properly optimize a page it is necessary to add the proper tags to the page. This includes adding ALT tags to images. ALT tags are short and description and will show up when a user mouses over the image. Other tags include meta tags like keywords and descriptions both used by spiders to return relevant search results.

One of the most heavily weighted tags in regards to on page optimization is the title tag. The title tag is also the link that a user sees and clicks on when they run a search. Title tags should contain relevant keywords used to describe that the page is about.

* You need to have H1 tag containing your keyword

* You need to have H2 tag containing your keyword

* You need to have H3 tag containing your keyword

* bold your keyword

* italic your keyword

* underline keyword

* You need to have an image with ALT tag set to your keyword

* More than 400 words needed.

* You need an internal link to your other pages.

* You want between 3-7% keyword density

internal linking and optimization can be done within your blog or website in order to improve reach and thereby help Search Engine (SE) bots to crawl and link relevant pages. Now, it’s time to learn about various link building techniques in order to obtain a lot of backlinks to your blog .

#1 Blogroll & Link exchanges: This is the most common way of building links whereby on mutual consent the links are exchanged using the blog roll space. This is also less spammy in nature and sometimes will do the role of advertising for your blog.

#2 Link love: This is not exactly my way of link building but there are a lot of people who give and take love with no nofollow references to each others’ posts. If you link to and from relevant posts, it is actually beneficial to both the parties. There are people who regularly publish link love posts.

#3 Directory submission: You can submit your blog URL to directory services some of which provide dofollow listing. In most cases, relevant front page listings come at a cost.

#4 Blog commenting: Blog commenting on dofollow blogs is a great way to improve your inbound links. In addition, if the blog supports a top commentator, commentluv, keywordluv plugins, it can improve your chances of getting dofollow links from more relevant sources.

#5 Forum posting: Many forums these days provide dofollow links via post signatures of signed up users. Though the link strength of forum backlinks are relatively weak, a number of them will always be of help. Please read my article titled High PR forums to help popularize your blog for more information on this method of building backlinks.

#6 Guest posting: Guest posting on popular blogs will not only build one or two relevant links to your blog but also attract some traffic, get some subscriptions and conversions.

#7 Via services: such as blog themes, widgets and badges: If you build and market your own free themes and widgets, you will have a chance to put backlinks on those free products (e.g. Free WordPress themes, blog rank widgets etc)

#8 Link baiting: Link baiting refers to the process of publishing some content/post so exciting, unique and compelling that people willingly would link to such content. The baits could be something like plugins, free online services, free tool downloads etc.

#9 Paid links: Paid links or buying links are another way to improve your backlinks but these come at the risk of being detected and blacklisted by search engines such as Google. Google believes that such unethical ways of link building inorder to boost page ranks are methods to sabotage their logic of identifying the relevant links.

#10 Article submission and spinning: Another way of building links is article marketing and/or spinning. This method is explained in detail in one of my posts on article submission sites

* Whenever you bump into a blog in your niche with similar ranks and statistics, make it a point to contact its author via contact forms for potential link exchange queries and/or blogroll entries

* Three-way linking (a => b, b=> c, c => a) is supposed to be better than reciprocal linking (a => b, b => a)

* Keep track of the URLs or blogs with which you have exchanged links . You may loose track otherwise

* Make sure that your link partners use dofollow links if they promised to do so

* It is always beneficial to exchange links with pages that have a low number of outbound links. This minimizes page rank dilution

* Use the NoDoFollow Firefox add-on to check the rel properties of links

* You can use free tools like comment kahuna commenting software to search and comment on blogs of your niche and/or have specific keywords in them

* Read the comment policy of blogs where you are commenting to save you from the risk of getting marked as spam. Also gently ask the bloggers whether keywords in URL are okay (some of them don’t allow this)

* Gradual and slow link building is always better than high speed link-building (such as article spinning or purchasing links in bulk)

* Stay away from bad neighbourhood (rated sites, copyright violations, pirated content etc) while exchanging links as blanket bans by Google can put your online life int jeopardy

Here’s a crash course in SEO. Search engine optimization distills into two activities: on-page and off-page SEO.

What is on-page search engine optimization? It’s the keyword end of SEO. Keyword efforts require choosing your keywords and strategically placing them throughout a site.

As the web grows, keyword research is critically important. You want to use keywords that are actually searched, but don’t have so much competition that you’ll never have those keywords work for you. It’s a balancing act.

What is off-page search engine optimization? In a nutshell it’s getting backlinks to your sites. Backlinks help your sites rank well in the search engines.

For example, a link from Fox News website is far more valuable than a link from your local hair salon owned by a friend. You also want links from websites and blogs that are related in content to your site.

Also get links from sites whose content is similar to yours. For instance, if your site is a law firm, get links from other lawyers. Don’t waste time getting links from a hair salon website.

So, it’s easy to talk about getting links and musing about getting awesome links from CNN, but just how do you get those links? 3 approaches are commonly used; they are:

1. Create such great content that other websites, without any prompting from you, link to your site. Content can be articles, videos, podcasts, and/or photos.

2. Be a deal-maker by link exchanging with related websites. E-mail a site owner or webmaster and ask for a link exchange.

3. Create inbound links by writing and publishing content on sites outside your website.

I focus on option three. I like the control and I like the links to my site being one-way. I’ve done link exchanging but it’s an ongoing headache.

The disadvantage to my approach, which works well, is it takes a lot of my time. Think about writing fresh content and then putting it on article directories. That takes time. Also, writing blog comments and posts takes a fair amount of time as well.

These services can work wonders and really take your SEO to the next level.